Consumer Technology Association Consumer Electronics Show

The Consumer Electronics Show (CES) is the largest and most influential tech show in the world. The biggest names in tech use the event to unveil new and cutting-edge products. Attendance is consistently around 180,000. The challenge was to create an engaging, viral-worthy video that would be used to generate media attention around the event and Gary Shapiro, CEO of the event’s parent company — Consumer Technology Association.

The concept I developed was a “day in the life” video which would follow Gary throughout the day and he interacted with attendees, walked the showcase floor, gave keynote addresses, and rubbed shoulders with celebrities.