Facebook Conversations

Facebook continues to develop shows and content for its streaming platform Facebook Watch. So I was thrilled when my agency was asked to help develop a trailer for a pilot of a new program called Conversations. The trailer was used for internal pitches and seen by well-known leaders in C-suite positions.

The show, which is still in production, is meant to platform different voices from varying political and cultural perspectives. Facebook’s desire for the program is to demonstrate how social media can bring us together as we discuss our ideas and differences,

I was able to distill the messaging goals into a script and accompany the host as he interviewed a number of high-profile influencers, thought leaders, and politicians for the pilot.