ProSiebenSat.1 Media Munich, Germany

It’s not every day your agency is asked to travel to Munich and film a marketing video for the continent’s largest media outlet. So I jumped at the opportunity to develop and write a short film with Pinkston about the transformation of ProSiebenSat.1 Media. Surrounded by Christmas markets, enchanted foggy forests, and more hot pretzels than I care to admit, we spent days filming in and around the city as we captured the landscape and culture of Bavaria.

German companies are notoriously slow to adopt change, so we needed to highlight the exceptional success of our protagonist – Boris Radke – as he led his division through remarkable progress. The result was an inspiring film that was as much a celebration of Munich as it was a thought-provoking encouragement for others to follow in the footsteps of ProSiebenSat.1 Media.