Stryker Hidden Scar
Hidden Scar — a division of Stryker Medical Devices, a Fortune 100 company — was looking for a unique way to promote their one-of-a-kind procedure while generating positive brand recognition. The challenge was to use a multi-channel marketing approach which included web, social, video, and influencer channels to generate attention during Breast Cancer Awareness Month.
I conceptualized and recommended a campaign called Courage to Live which would highlight individual stories, challenge the status quo, and build a virtual community for breast cancer survivors and their families. We updated and built a new section for their website specifically for the concept where survivors and families alike could share stories of hope, pain, and growth. We also identified a success story, Kristi Dunbar, that we could champion and promote through a short film and social media ads.
Courage to Live Campaign & Short Film
We designed fresh social media profiles on YouTube and Instagram where we could share our new content. We also ran paid promotion campaigns for specific posts which included an abbreviated video of the short film. I provided aesthetic direction and vision for the numerous assets throughout the life of the project.
Agency: Pinkston
Creative Director, On Location Director, Copywriter: Joshua Spacht
